About

Thanks for your interest in our three stationsstations and digital products! We are so excited to serve our listeners and advertisers. 

Our three, hyper-local stations boast the three strongest FMs in Wythe County as well as serve Bland, Carroll, Smyth, Grayson, Pulaski, and Montgomery counties as well as Bluefield, WV and Mt. Airy, NC. With our streaming broadcast of WXBX, we stretch the bounds of broadcast and serve the greater region. 

WYVE is Your Hometown Sound and our heritage station! On air since September 1949, WYVE boasts over 70 years on air. We take our history seriously and strive to make sure WYVE serves the community just as much today as it did in 1949 with community interviews, local news and weather, locally produced special interest shows, AP News, and the Country music that our listeners ask to hear over and over again.

WXBX is your Kool Station for Fun Music. We keep the party going with WXBX. Kool 95.3 plays your favorite music from the 60s-early 90s. WXBX is also home to local high school sports, Virginia Tech football and basketball, AP News, and more. Most weekends you can find the WXBX Road Crew out and about at local events.

WLOY serves up Great American Music, Virginia Style! This Soft AC Variety station has something for everyone. WLOY’s custom format boasts everything from the softer side of Country and Rock to current hits from Taylor Swift and Coldplay to your favorite crossover soundtrack and musical tunes. Now heard on FM as well as AM, make WLOY your favorite station and the best-kept secret on the air.